Privacy policy
Diamond Vapes - Privacy Policy
Last Updated: 05/09/2025
1. Personal Information We Collect
We collect different types of personal information depending on how you interact with our
site: a. Device Information Automatically collected when you browse our site: - Browser
type and version - IP address and location - Time zone - Cookies and tracking tags -
Pages visited and how you interact with them Used for: - Website performance - Analytics
(e.g. Google Analytics) - Security and fraud prevention b. Order Information Collected
when you place an order: - Name - Billing and delivery address - Phone number - Email
address - Payment information (processed securely via Shopify or integrated payment
provider) Used for: - Processing and fulfilling orders - Customer service - Fraud prevention
- Marketing (only where consented) c. Customer Support Interactions If you contact us, we
may collect: - Your email or contact details - Order number or relevant info to resolve your
issue
2. Legal Basis for Processing (GDPR)
Under UK GDPR, we process your personal information based on:
- Your consent
- Performance of a contract (e.g. completing a sale)
- Legal obligations
- Our legitimate business interests (e.g. fraud prevention, marketing analysis)
3. Sharing Your Information
We only share your personal information when necessary and in accordance with data
protection laws.
- Shopify: We use Shopify to power our store. View Shopify’s privacy
- Delivery Partners: To deliver your order (e.g. Royal Mail)
- Marketing & Analytics Tools: Google Analytics
- Legal Requests: We may share data if required by law or to enforce our terms
We never sell your data to third parties.
4. Behavioural Advertising & Tracking
We may use data from your interactions to show you relevant content on other websites
and platforms. Examples:
- Google Ads
- Instagram remarketing
- Shopify Audiences (if enabled)
You can opt out of targeted ads via:
- Google Ad Settings: https://www.google.com/settings/ads/anonymous
- Digital Advertising Alliance: https://optout.aboutads.info/
5. Cookies
We use cookies to enhance your experience on the site, including:
- Session tracking
- Remembering your preferences
- Analytics
- Ad performance tracking
You can manage cookies via your browser settings. For more information, see www.allaboutcookies.org.
6. Data Retention
We retain your personal information for as long as necessary to:
- Complete your transaction
- Provide customer support
- Comply with legal, tax, or regulatory requirements
You can request that we delete your data at any time (see Your Rights below).
7. Your Rights (Under UK GDPR)
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to certain uses (e.g. direct marketing)
- Withdraw consent at any time
- Request data portability
To exercise your rights, email us at info@diamondvapes.co.uk
If you’re unhappy with how we’ve handled your data, you can complain to the UK Information Commissioner’s Office (ICO):
8. Age Restrictions
This website is intended for users aged 18 or older. We do not knowingly collect personal
data from anyone under 18. If you believe your child has provided us with data, please
contact us to have it removed.
9. Do Not Track Signals
Our website does not respond to "Do Not Track" signals from browsers due to inconsistent
industry standards.
10. Updates to This Policy
We may update this policy from time to time. The latest version will always be available on
this page.